About Casa Nushki

Casa Nushki is an ethical fashion brand, but more than that, it is a feeling: a web of women, stretching from London to Mexico City, Oaxaca, Morocco and beyond, creating handcrafted, honest and beautiful pieces.

The brand began with our founder, Anushka — a lover of fashion, but a questioner of the industry’s opacity — following her intuition through Morocco. Craft had always been her way into culture, women’s stories and history, but she found herself asking: why are artisans so often pushed to the sidelines, while designers take such literal inspiration from them? Why are their stories not told? Why are they not treated as artists in their own right?

In the Atlas Mountains, Anushka met Laila, who ran a weaving cooperative of six women. Laila had started the cooperative after her divorce, creating a space for financial and creative freedom for women in her community. Together, they collaborated on rugs that were later transformed in the old medina of Fes into two-piece sets, corsets, dresses and skirts.

In 2023, Casa Nushki’s Oaxacan collaboration began. When Anushka was a baby, her grandmother bought her a dress from Oaxaca, hand-embroidered with intricate flowers. She did not know then that she would go on to study Mexican film and literature at university, or that years later she would form deep friendships with Oaxacan artisans herself. She spends months each year living and working alongside the artisan communities she collaborates with in Oaxaca. 

Rather than working through large factories or anonymous supply chains, Casa Nushki is built on direct relationships with embroiderers, weavers, dyers and small workshops whose knowledge has often been passed down through generations. Their skill, creativity and labour are not an afterthought but an essential part of every garment, and each piece is created through ongoing collaboration, mutual respect and a shared commitment to preserving craft traditions in a rapidly changing world.

After researching in Oaxaca’s public library and textile museum, Anushka travelled to Ocotlán with her sketchbook and fabric, where she met Zoila and her family. Zoila had sparkly, warm eyes, and the two connected almost instantly. Over time, Anushka lived in and around the town, visiting embroidery artisans and mezcal makers in Yaxe, making pomegranate juice in La Garzona, learning how to make mole with Zoila’s 93-year-old mother-in-law, and learning how to make handmade lace, crochet and embroidery with Alejandra.

These friendships became the heart of Casa Nushki. Over the years, Anushka has collaborated with these women to create tiny collections of hand-embroidered dresses, skirts, blouses and one-of-a-kind pieces. Each garment carries their knowledge of colour, their patience, their connection to nature, and their inherited craft.

From the women who make each piece to the women who wear it, Casa Nushki is guided by an energy of self-expression, freedom and intention. The clothes carry a sense of romance and old-world glamour, but they are never untouchable. They are made to move through real life: to be worn barefoot in the summer, layered in the city, taken dancing, packed into suitcases, and kept for years.

Casa Nushki has also collaborated with Duu’nga’A, a collective of Zapotec women who work with natural dyes from Oaxaca: cochinilla, the indigenous dye that comes from the nopal cactus; añil, or indigo; and pericón, a flower used both as a herbal remedy and a plant dye.

The brand evolves relationally, through friendships that continue to deepen over time. Each collection is small, intimate and slow — made not through extraction, but through conversation, trust and creative exchange.

Thank you for being here.

With love and gratitude,