ABOUT THE FOUNDER

Hey, it’s Anushka. I’m so happy you’re here.

The idea for Casa Nushki came to me while traveling in Fes, in May 2022: a time in my life that felt wildly creative, passionate, and open. Everything felt boundless. I felt lit up by Fes, and it was proof that when you are in your flow and connected to yourself, things end up working out in very unexpected ways. I’ve always been drawn to the origins of things: where they come from, who made them, what they mean. Textiles are an obsession of mine, and it makes me so happy to be growing this business around collaboration with Laila’s cooperative in Boujaad, Morocco and families of artisans in Ocotlán, Oaxaca. The fact that I can make outfits that women of the world can dance, sing, and feel like the sexiest version of themselves in, alongside artisans who use traditional crafts, is the biggest joy. 

I’ve always loved children and grandmas - their unfiltered, soulful presence makes me feel at home. Since I was little, I’ve wanted to create clothes in a way that feels joyful and intentional. My Nani, (my maternal grandma) and I used to play dress-up, put on fashion shows in the living room, and she taught me to embroider, sing, dance and cook. She’s my best friend. She used to tuck big silk red flowers into my hair, and I feel like that had a big impact on the way I view myself and life: luscious, sweet, bold, and sensual.

I studied French and Spanish at university, not quite aligned with my childhood dream of making dresses or being an actress/singer, but I fell in love with the dream worlds spun by García Márquez, Isabel Allende, and Camus instead. Books helped me escape into and imagine new realities, and clothing, to me, is another form of storytelling.

With Casa Nushki, I hope to honour artisans as the artists and cultural pillars they are — the keepers of civilisation. That, to me, is true sustainability. From drawing dresses on napkins aged 8, to interning at Vogue France aged 21, I realised that the most connected I feel to fashion and creation is when I’m discussing colour palettes with Alejandra in her Oaxacan village or learning about geometric Amazigh symbols with Laila. There’s something authentic and true about the way female weavers and artists create, it’s so communal, woman-led, like woven poetry.

Connection is everything. EVERYTHING.

So much love, 

Anushka